SENIOR RETAIL SALES MANAGER - EAST

Job summary

The Senior Retail Manager is responsible for delivering long-term portfolio growth and achieving revenue targets within the Ontario retail channel. This includes managing key accounts, forecasting budgets, and ensuring the flawless execution of new product launches.

Job details

Job Description Company Vision Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry. Asahi Group Holdings (AGH, our global parent company) is the third largest beer company in the world based on market capitalisation. However, Asahi Canada operates as part of the EMEAA division of Asahi Europe and International (AEI) At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within AGH, AEI and the EMEAA Division. Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission. Main Interfaces Reports to the National Director Retail Key Accounts, supports and has regular interaction with all functions, but primarily interacts with the Supply Chain team and LCBO wholesale division. Key Purpose Statement International premium brands are built via high-quality, premium experiences. Quality, premium execution of our brands in both retail and on-premise is therefore a key growth driver of our business in Ontario. The Senior Retail Manager – Ontario is tasked with delivering long-term portfolio growth in the retail channel, influencing and monitoring the business towards the achievement of an aggressive portfolio growth agenda. Key Responsibilities: In coordination and collaboration with the Director of Sales Retail, the Senior Retail Manager is responsible for identifying growth opportunities in all channels for the Asahi brands portfolio and delivering the revenue target set in the annual plan. Forecasting & Budget Management Own the annual revenue plan and the risks and opportunities on a monthly basis Work closely with the Asahi Canada Supply team to ensure adequate stock on hand and import timelines are met Monitor and report on phasing in shipment plans and identify potential challenges in a timely manner Retail Customer Development Support Manage 3 RKA in Ontario Retail and be a presence in the Ontario market Establish sales objectives/forecasting (monthly) and develop collective sales strategies Establish performance goals for each retail channel Launch and track Key Account Programming budgets Champion Innovation / new SKUs Forecast, plan and ensure flawless execution of new product launches in the Ontario retail market Manage and own new product in-market timeline and key innovation dates Reporting and analytics Monitor the impact of in-market activities by channel & investments (ROI) and convert to shipments Leverage all channel data to identify growth opportunities and manage the monthly revenue targets Contribute to monthly reporting cycle as required Report on key KPIs aligned with the LCBO Desired Experience University graduate, preferably in a related field. Multi-level sales experience within consumer packaged goods or beverage alcohol Minimum 5 years of experience with Ontario sales with demonstrated experience of successfully influencing and interacting with sophisticated, mult-unit customers (chains & independents). Demonstrated experience in selling a premium portfolio of brands in Ontario Other functional experience an asset, most notably marketing and/or retail sales. In-Field / Customer Facing / Partner Management - 20% of time Based in Toronto (home office and Toronto office) Stephanie Squillace stephanie.squillace@asahicanada.ca

What you’ll do

The Senior Retail Manager is responsible for delivering long-term portfolio growth and achieving revenue targets within the Ontario retail channel. This includes managing key accounts, forecasting budgets, and ensuring the flawless execution of new product launches.

Requirements

Candidates should be university graduates with at least 5 years of experience in Ontario sales, specifically within CPG or beverage alcohol. Proven experience influencing multi-unit customers and managing premium brand portfolios is required.

Listed skills

• Forecasting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Retail Sales Management
• Revenue Planning
• Forecasting
• Budget Management
• Customer Development
• Key Account Management
• Product Launch Execution
• ROI Analysis
• KPI Reporting
• Supply Chain Coordination
• Strategic Planning
• Market Analysis

Job areas

• Sales
• Management & Leadership
• Retail
• Food & Beverage
• Manufacturing