Articles by Lindsay-Anne Prévost

News

Tips to Improve Your Display Windows

Visual presentation – it has an influence on whether passers-by will decide to step into a shop or not, and what they will come out with. Surprise, attract, inspire… Here are some keys to charm the eye of your customers! Visual merchandising of a product is more than just dressing up mannikins. In the sales […]


Not to be missed

Combine Work and Studies? It’s Something to Think About!

By desire or necessity, quite a few students choose to work at the same time as studying. However, juggling work and studying can interfere with academic success, a study published by the Canada Millennium Scholarship Foundation reveals. Experts have observed a negative correlation between the number of hours worked and academic results obtained – the […]


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Learn English Online – Some Free Resources

Speaking English is a prerequisite for most jobs. But for those who never had the opportunity to learn English at school, what should they do? There are online resources available to you. These programs improve your oral and written comprehension, as if you were in class, but from the comfort of your own home. Games, […]


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Professional burnout – women are at higher risk

According to a study of industrial relations and sociology by the Université de Montréal, women are more susceptible to professional burnout than men, due to the nature of their work. Female employees often find themselves working in positions where they are overqualified. “Overqualificatoin can arise from a glass ceiling effect where women are less likely […]


Job advice

The Art of Managing Different Types of Customers

Customers as kings, customers in a hurry and undecided customers. Sales consultants face different types of customers every day and each must be managed in a specific way to successfully make a sale. Here are some tips to get you there. “The retail field is very demanding,” says Patricia Lapierre, executive director of Retail Quebec. […]


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Customer Loyalty – How to Obtain it

Points cards, attractive discounts, targeted promotional emails – some merchants bring out the heavy artillery to build customer loyalty. Is providing unequaled customer experience sufficient to accomplish this? Here’s how to go about it, with simple and practical actions. A company’s success obviously depends on its ability to attract new customers, to renew itself and to […]


Jobs search

Six tips to increase your visibility on LinkedIn

LinkedIn is now an essential tool for job seekers and their visibility. But with its various paid versions and dozens of parameters, it can be difficult to know how to use it effectively. Here are some tips to best set up your profile. While many job seekers tend to use the the LinkedIn search engine […]


Career management

Work in a Small Shop or Big Box?

To work as a sales clerk in a small shop or within a large chain? That’s the dilemma many job seekers have who want to venture into the vast world of the retail trade. But they both have their advantages. Élise Gilbert now works as a manager at Dr Martens, a small shoe store located […]


Training

Sales Consultant Certification

Since 2010, the Comité sectoriel de main-d’œuvre du commerce de détail has offered a Sales Consultant certification. From product knowledge to visual presentation and procurement, all the skills necessary to offer good customer service are scrutinized. “The sales consultant certification serves both the employee and the employer,” says Patricia Lapierre, Director General of Détail Québec. […]


Pay and benefits

What is Your Worth on the Job Market?

Many websites give the opportunity of learning our value on the job market. Can these tools help us negotiate a better salary? Yes, on condition of not being too financially greedy… Negotiating your salary is often very strategic – you have to know how to get the highest potential income, without losing your chances of […]


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