Sales Associate

Job summary

Engage customers, assess their needs, present suitable pre-owned vehicles, explain features, conduct test drives, prepare quotes, and guide customers through financing and purchase documentation. Follow up with leads, maintain customer relationships and CRM records, collaborate with sales and service teams, and support inventory knowledge and showroom presentation.

Job details

Company Description Baytowne Hyundai is a dealership focused on serving the local community with a quality selection of pre-owned vehicles. The team is dedicated to providing a welcoming, customer-centered sales experience that emphasizes transparency and trust. Located in Barrie, ON, the dealership offers a diverse inventory to meet the needs and budgets of a wide range of drivers. Team members work collaboratively to ensure that every visitor receives knowledgeable guidance and support throughout the vehicle selection and purchase process. Role Description The Sales Associate is a full-time, on-site role based at Baytowne Hyundai in Barrie, ON. In this role, the Sales Associate greets and engages customers, assesses their needs, and presents suitable pre-owned vehicle options. Daily tasks include explaining vehicle features and benefits, conducting test drives, preparing price quotes, and guiding customers through financing and purchase documentation. The Sales Associate follows up with leads, maintains relationships with existing customers, and updates the dealership’s CRM system. This role also involves collaborating with the sales and service teams, maintaining product knowledge of inventory, and supporting showroom merchandising and vehicle display standards. Qualifications Demonstrated customer service and client-facing skills, including active listening and clear, respectful communication. Sales experience in automotive or a related retail environment, with the ability to meet targets and handle objections constructively. Basic proficiency with computers and CRM tools, including managing customer records and tracking sales activities. Strong organizational and time management skills to handle multiple customers, follow-ups, and documentation accurately. Comfort with learning vehicle features and technical details and explaining them in accessible terms to customers. Ability to work on-site, including evenings or weekends as needed, and collaborate effectively in a team-based environment. High school diploma or equivalent; additional training or coursework in business, sales, or marketing is an asset. Valid driver’s license with a clean driving record and ability to conduct safe and professional test drives.

What you’ll do

Engage customers, assess their needs, present suitable pre-owned vehicles, explain features, conduct test drives, prepare quotes, and guide customers through financing and purchase documentation. Follow up with leads, maintain customer relationships and CRM records, collaborate with sales and service teams, and support inventory knowledge and showroom presentation.

Requirements

Requires customer-facing communication skills, automotive or related retail sales experience, basic computer and CRM proficiency, and strong organizational and time-management abilities. Applicants need to learn and explain vehicle details, work on-site including evenings or weekends as needed, hold a high school diploma or equivalent, and have a valid driver's license with a clean record.

Listed skills

• Customer service · Preferred
• Clear Communication · Preferred
• Objection Handling · Preferred
• CRM Tools · Preferred
• Organization · Preferred
• Time management · Preferred
• Team Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Customer Service
• Active Listening
• Clear Communication
• Automotive Sales
• Sales Target Achievement
• Objection Handling
• CRM Tools
• Customer Relationship Management
• Organization
• Time Management
• Vehicle Product Knowledge
• Test Driving
• Sales Documentation
• Team Collaboration
• Showroom Merchandising
• Safe Driving

Job areas

• Sales
• Retail
• Customer Service & Support