Senior Lifecycle Marketing Manager, Retail & Retention

Job summary

Analyze the customer journey from purchase through installation, registration, and renewal to identify opportunities to improve onboarding, activation, engagement, retention, and recurring revenue. Develop and recommend a global lifecycle strategy across email, in-product messaging, retail, and ecommerce touchpoints, using customer data to guide segmentation, personalization, and optimization.

Job details

Senior Lifecycle Marketing Manager, Retail & Retention 6–12 Month Contract to Start | Remote | 40 Hours/Week 📣 Calling senior lifecycle marketers who love figuring out what makes customers stay. We’re hiring for a global technology organization with a really interesting challenge to solve: Millions of customers are buying the product. How do you turn more of them into long-term, renewing customers? The product is sold through some of the world’s largest retailers, both in-store and online. The initial purchase is happening, but there’s a huge opportunity to rethink what happens next. From the moment someone purchases, installs and registers the product, what should their first year as a customer actually look like? What should they hear from the brand? When should they hear it? How do you educate them on the value they’re getting? Where are customers disengaging? And ultimately, what will make more of them renew? That’s the challenge you’ll own. What you'll be doing You’ll dig into the existing customer journey, uncover where the biggest opportunities are, and help build a stronger global lifecycle and retention strategy. That could mean rethinking: Onboarding and activation Email journeys and cadence In-product messaging and notifications Customer education and engagement Segmentation and personalization Retention and renewal journeys Offers and cross-sell opportunities In-store customer touchpoints Ecommerce experiences This isn't a role where you're simply handed a campaign calendar and asked to execute. There’s a dedicated data team and a wealth of customer data available. You’ll have the opportunity to ask the questions, find the gaps, connect the dots and recommend what should change. Who we're looking for We’d love to meet someone who has spent their career thinking about customer lifecycle, retention and recurring revenue and can point to real examples of improving the customer journey. You’ll likely bring: Senior lifecycle, retention, CRM or customer marketing experience Experience with a subscription or recurring-revenue product A track record improving retention, renewals, engagement and/or churn Experience with customer journeys that cross retail and digital/ecommerce Strong knowledge of email, in-product messaging, push and other lifecycle channels A highly data-driven approach to segmentation, testing and optimization Experience turning customer insights into strategy Experience working across large, complex and ideally global organizations Experience in consumer technology, software/SaaS, cybersecurity or telecom would translate particularly well. The most important piece? You understand that getting the customer is only the beginning. You know how to look at everything that happens afterward and find opportunities to keep them engaged, demonstrate value and give them a reason to stay. The details 🌎 Remote: Canada or U.S. ⏰ 40 hours/week 📅 Initial 6-12month contract with potential to extend If the idea of taking a customer journey that has a lot of untapped opportunity and figuring out how to make it significantly better sounds like your kind of challenge, we'd love to connect.

What you’ll do

Analyze the customer journey from purchase through installation, registration, and renewal to identify opportunities to improve onboarding, activation, engagement, retention, and recurring revenue. Develop and recommend a global lifecycle strategy across email, in-product messaging, retail, and ecommerce touchpoints, using customer data to guide segmentation, personalization, and optimization.

Requirements

Candidates should have senior experience in lifecycle, retention, CRM, or customer marketing, ideally with subscription or recurring-revenue products and a record of improving retention, renewals, engagement, or churn. They should be data-driven, experienced with cross-channel customer journeys spanning retail and digital commerce, and able to turn customer insights into strategy in large, complex organizations.

Listed skills

• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Lifecycle Marketing
• Customer Retention
• CRM
• Customer Marketing
• Subscription Marketing
• Renewal Strategy
• Customer Journey Mapping
• Email Marketing
• In-Product Messaging
• Push Notifications
• Segmentation
• Personalization
• A/B Testing
• Marketing Optimization
• Customer Engagement
• Cross-Sell Strategy

Job areas

• Marketing
• Management & Leadership
• Retail
• Data & Analytics