Not to be missed

Not to be missed

What Challenges Does a Neighbourhood Organic Grocery Store Face

Organic products are popular. According to QuébecBio, the number of businesses holding an organic certification went up from 1,592 in 2017 to 2,025 within a single year while the number of local organic products reached the impressive figure of 9,500. Points of sale of organic products have also multiplied in recent years. Located in the […]


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Customer Loyalty – How to Obtain it

Points cards, attractive discounts, targeted promotional emails – some merchants bring out the heavy artillery to build customer loyalty. Is providing unequaled customer experience sufficient to accomplish this? Here’s how to go about it, with simple and practical actions. A company’s success obviously depends on its ability to attract new customers, to renew itself and to […]


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How to Bounce Back After a No from a Client?

Has a prospect just told you No? So what! All seasoned sellers will tell you that the sale begins when the prospect says No. It is rare to get a Yes from a prospect at the first try. To convince him, it is usually necessary to follow-up. Three, five, sometimes ten times. Obviously, your motivation […]


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How to Manage Cultural Differences With Foreign Customers

Are some of your customers in China or India? Tomorrow will you be receiving future partners who come from another country? How should you approach a meeting, negotiations or signing contracts? How should cultural differences be managed to avoid offending your counterpart? Here are some tips on how to manage cultural differences with foreign customers. […]


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Lights on Selling in the Luxury Industry

Selling in the luxury industry is one of the only sectors that does not experience crises. The figures are not declining and all reports reflect prospects of growth. Coco Chanel, Louis Cartier, Albert Lancel were not merely innovative creators. The brands that they created have survived them because they were also pioneers in marketing. The […]


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