Automotive Sales Associate

Job summary

The Sales Associate is responsible for delivering an exceptional vehicle purchasing experience by engaging with customers on the showroom floor and identifying their specific needs. They will guide customers through the entire sales process, including product demonstrations, test drives, and final delivery coordination.

Job details

Brand Statement Rev Up Your Career at CMP Automotive in Calgary, Alberta! Join a team where progress isn’t just a goal, it’s the culture we live and breathe. As part of a family-owned and operated automotive group, CMP Automotive embraces Kaizen —‘continuous improvement’— as the driving force behind how we operate. We are always evolving to deliver an exceptional experience for our customers, strengthen opportunities for our employees, and support the communities in which we work. At CMP Automotive, you’ll step into a fast‑paced, forward‑thinking environment where your ideas matter, your growth is prioritized, and your work fuels a culture of excellence. If you're passionate, driven, and ready to accelerate your career, this is the place for you. Start your engine - your next great opportunity begins here! As part of the Kaizen Automotive Group, CMP Automotive is proud to be able to empower our associates with a supportive workplace and access to the benefits they need along their professional journey to feel happy, healthy and valued. Full‑Time employees enjoy a robust benefits package, including: • Competitive Compensation• Dental & Extended Health Coverage• Company Pension• Paid Time Off• Life & Disability Insurance• Employee & Family Assistance Programs• Vehicle Purchase & Service Discounts• Paid Professional Development• Company‑Wide Appreciation Events• And SO MUCH MORE! Overview Position Summary The Sales Associate, New Car, is responsible for delivering an exceptional new vehicle purchasing experience for customers while supporting the dealership’s sales goals. This role engages with customers on the showroom floor, identifies their needs, presents OEM vehicle options, and guides them through the sales and delivery process. As a frontline representative of the dealership and OEM brand, the Sales Associate maintains strong product knowledge, professionalism, and a customer first approach. Responsibilities and Qualifications Key Responsibilities Greet customers in the showroom promptly and professionally, establishing a positive first impression. Conduct needs assessments to understand customer requirements, lifestyle, and budget. Present and demonstrate new vehicle models, features, technologies, and OEM advantages. Guide customers through the full sales process, including test drives, product walkarounds, and delivery coordination. Maintain up-to-date product knowledge on all new OEM models, trim levels, packages, and competitive offerings. Utilize CRM tools to log customer interactions, follow-ups, appointments, and sales progress. Collaborate with Sales Managers, F&I, Service, and other departments to ensure a smooth and efficient transaction. Participate in dealership sales events, product launches, and showroom merchandising activities. Complete all required paperwork with accuracy and attention to detail. Engage in ongoing training to strengthen sales techniques, product expertise, and customer service skills. All other duties as assigned by leadership. Qualifications Previous sales or customer service experience preferred; automotive industry experience is considered an asset. Strong communication, interpersonal, and relationship building skills. Ability to understand and explain detailed vehicle features and technology. Goal oriented with a strong work ethic and high level of professionalism. Comfortable working with CRM systems and digital retailing tools. Valid driver’s license and a clean driving record are required. Ability to work flexible hours, including evenings, weekends, and holidays. INDCVO Posted Salary Range CAD $0.00 - CAD $0.00 /Hr.

What you’ll do

The Sales Associate is responsible for delivering an exceptional vehicle purchasing experience by engaging with customers on the showroom floor and identifying their specific needs. They will guide customers through the entire sales process, including product demonstrations, test drives, and final delivery coordination.

Requirements

Candidates should have previous sales or customer service experience, with automotive industry experience considered an asset. A valid driver's license with a clean driving record and the ability to work flexible hours, including evenings and weekends, are required.

Benefits

• Competitive Compensation
• Dental & Extended Health Coverage
• Company Pension
• Paid Time Off
• Life & Disability Insurance
• Employee & Family Assistance Programs
• Vehicle Purchase & Service Discounts
• Paid Professional Development
• Company-Wide Appreciation Events

Listed skills

• Time management · Preferred
• Customer service · Preferred
• Attention to detail · Preferred
• Sales · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Customer Service
• Relationship Building
• Communication
• Product Knowledge
• Needs Assessment
• CRM Tools
• Digital Retailing
• Negotiation
• Presentation Skills
• Time Management
• Attention To Detail
• Good Driving Record
• Professionalism
• Time Off Management
• Kaizen Methodology
• Strong Work Ethic
• Valid Driver's License
• Automotive Industry
• Customer Relationship Management
• Selling Techniques
• Leadership
• Merchandising
• Purchasing
• Sales Process
• Showrooms
• Coordinating
• Greeting Customers
• Detail Oriented
• Goal-Oriented

Job areas

• Sales
• Retail
• Customer Service & Support
• Automotive Sales Associate
• Retail Sales Associate (General)
• Shop Sales Assistants
• Retail Salespersons

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