Established in the Rosemont district of Montreal for over 80 years, Homier Luminaire (www.homierluminaire.ca) still has the wind in its sails. This company that specializes in the lighting field, both residential and commercial, has been able to carve out an enviable place in the industry, despite the market’s evolution. It’s manager, Jérôme Homier, explains how the shop has succeeded not only in the face of competition from major chains but also in the development of online commerce.
Describe your products and services.
Homier Luminaire offers lamps that come from the all over the world (Canada, United States, Europe, etc.). We offer lamps from large lighting equipment companies, but also from young Quebec creators. In short, we have a wide range or products available, ranging from basic luminaires for the home to high-end models: floor lamps, table lamps, rail systems, etc.
The shop has been in Rosemont for years. What have you done to retain customer loyalty year after year?
Since the beginning we have distinguished ourselves by working in close collaboration with designers and architects to whom we provide lighting that combines remarkable efficiency and aesthetics. We offer lines that are exclusive to our shop.
How do you withstand the competition of the big chains?
Our products are very different from those found in the big stores. These are unique lighting fixtures, that are not manufactured by mass production.
The big chains now sell everything online. You also have a website. Do you sell more now online than in the shop?
We have an online store, and we are in the process of completing our website. It serves as a showcase and also a point of sale. But our customers always like to come on site to see the lamp they have chosen and the lighting it produces. Since we sell a lot of high-end products, they like to see the product in the store before buying it. As far as the internet competition is concerned, you must be aware that many European products are not necessarily approved or modified for use in North America where the voltage is not the same.
In addition to selling to individuals, do you deal with businesses?
Yes, we do a lot of commercial projects. This clientele is a large part of our sales turnover.
What are your strengths as a local store?
Homier Luminaire is a destination. Our customers come to see us. That our street is not busy is not a problem for us. In addition, lighting stores are rare in Montreal. Our store offers quality products for every budget. Finally, our consultants know the products perfectly and have an excellent knowledge of lighting. Each member of staff has received training. They can therefore advise the customer wisely.
What do you envisage for the future of your store?
Very serenely. We have a niche. Some of our customers have been loyal for years. We also have turned to new technology and social media. We are active on Facebook and Instagram, even though we have an established clientele.