Company Description Founded in 2019, Viasox is a rapidly growing 8-figure eCommerce company revolutionizing the diabetic foot care industry. Viasox has distinguished itself as the world's first provider of fancy diabetic socks, transforming a purely functional healthcare necessity into an opportunity for style and personal expression. Our innovative product line has expanded to include fancy compression and ankle socks, all designed with the specific needs of diabetic individuals in mind.

Position Mission Your mission as Performance Creative Producer at Viasox is to take strategic briefs and turn them into compelling, high-performing ad creatives that drive customer engagement and acquisition. From concept to execution, you are responsible for producing both low-budget and high-budget video and static ads, ensuring every piece of content aligns with marketing objectives and delivers real impact.

You will own the full production process—coordinating UGC creators, brand ambassadors, and on-set talent, managing 4–5 shoots per month, and working closely with the creative team to bring ideas to life. Your expertise in videography and photography, combined with strong production management skills, will ensure our content remains fresh, engaging, and performance-driven.

This role is pivotal. The footage and photos you produce are what connect our customers to Viasox, shaping how they experience and trust our brand.

Key Criteria / Requirements Production & Coordination Experience: Minimum of 3 years in a creative production role within digital marketing, advertising, or eCommerce. Direct Response Marketing Acumen: Familiarity with DTC advertising principles and experience working with Meta and TikTok ad creatives. Production Leadership – Own the execution of creative briefs, transforming strategic concepts into high-performing ad creatives. Manage the full production cycle from pre-production to final delivery. Videography & Photography Expertise – Confidently shoot and direct both video and static content, ensuring high-quality visuals that align with performance goals. Creative Adaptability – Produce both low-budget and high-budget creatives, maximizing resources while maintaining brand integrity and storytelling impact. Talent & UGC Coordination – Source, direct, and manage UGC creators, brand ambassadors, and on-set talent to ensure authentic, engaging content. On-Set Production Management – Plan and execute 4–6 shoots per month (video & photo), handling logistics, directing talent, and troubleshooting challenges in real-time. Network of contractors and set assistants that can help you is a big plus. Cross-Functional Collaboration – Work closely with the Creative Strategist, editors, and designers to bring concepts to life while ensuring alignment with marketing objectives. Performance-Driven Creativity – Understand how creative impacts ad performance, using insights from data and testing to refine and improve future content. Detail-Oriented Execution – Ensure every production runs smoothly, from scouting locations and securing props to refining lighting, framing, and composition. Fast-Paced Problem Solving – Thrive in a high-speed environment, adapting quickly to new challenges while maintaining efficiency and creative excellence. Technical Proficiency – Proficient in industry-standard equipment, camera operation, lighting setups, and editing workflows to ensure seamless production.

Accountabilities Take creative briefs from the Creative Strategist and execute high-performing video and static ad creatives. Own the full production process from pre-production planning to post-production execution. Plan, coordinate, and direct 4–8 shoots per month, balancing low-budget and high-budget productions. Source, onboard, and manage UGC creators, brand ambassadors, and on-set talent. Capture high-quality video and photography content that aligns with direct response marketing objectives. Manage all production logistics, including locations, props, lighting, and equipment. Work closely with video editors, designers, and performance marketers to refine and optimize final assets. Analyze ad performance data and iterate on creative concepts to continuously improve results. Ensure all creative assets meet brand guidelines and maintain a high standard of visual quality. Troubleshoot production challenges in real-time, ensuring smooth execution in fast-paced environments.

Key Skills Creative Project Management Direct Response Advertising UGC Sourcing & Talent Coordination Video Pre-Production & Planning Direct Response Trend Awareness Performance Analytics & Iteration Collaboration & Communication Attention to Detail & Quality Control

Salary Expectation CAD 75,000–90,000 + Variable Performance Bonus Structure based on experience and expertise.

Intended Job Posting Audience Only persons legally allowed to work in Canada can apply for this job. If you are not currently authorized to work in Canada, do not apply as the employer will not consider your job application. This is not a remote job. You will be required to work in the Mississauga, ON office on a hybrid WFH schedule.

Benefits Dental care Extended healthcare On-site parking Paid time off Vision care