L'Oréal Paris is looking for an agile, strategic, and entrepreneurial Brand Business Leader to steer our Hair Care & Hair Color portfolios, #1 in both categories in Canada. This is a highly strategic, dual-category role designed for a dynamic marketer with a sharp business mind.

As a BBL, you will not just manage a brand; you will run a business. You will be the mastermind behind transforming consumer desire, accelerating our digital footprint, and driving high-impact innovation in the Canadian market. This position requires an individual who thrives at the intersection of creative brand building and rigorous go-to-market execution, while managing and developing a highly talented team.

Your Mission

Your Ultimate Objective Is To Elevate L'Oréal Paris Hair Care & Hair Color To New Heights Of Market Leadership And Brand Love Through Four Critical Strategic Pillars

Premiumise Haircare: Accelerate our premiumization strategy by driving the adoption of high-performance hair treatments (serums, masks, oils). You will educate and entice consumers to expand their routines, positioning L'Oréal Paris as the ultimate authority in science-backed, premium hair health. Reignite the Desire for Hair Color: Break category conventions to bring excitement, glamour, and modern relevance back to home hair coloring. You will spearhead campaigns that celebrate self-expression, simplify the consumer journey, and make hair color highly desirable for new and existing generations. Accelerate E-Commerce & Omnichannel Growth: implementing in partnership with the teams best-in-class digital shelf strategies, online activations, and personalized consumer experiences in partnership with major e-retailers. Maintain Growth through Core & Innovation: Strike the perfect balance between safeguarding and growing our legendary "core" portfolio while launching disruptive, highly successful innovations.

Key Responsibilities

Brand Strategy & Market Execution Define in peer with the GM strategic roadmap for the Canadian Hair Care & Hair Color categories, aligning global brand vision with local market specificities. Lead the launch, local adaptation, and execution of 360-degree marketing campaigns (retail, ecom, media, PR, Influencer, and Social Media). Own the category P&L, monitoring key financial indicators (sell-out, market share, profitability, and return on investment) to deliver sustainable, profitable growth. Product & Innovation Management Launch breakthrough innovations with high-impact launch plans while continuously optimizing the core catalog. Design and execute the "Premiumization through Treatments" strategy, focusing on high-margin treatment segments and consumer routine-building. Reposition and modernize the Hair Color portfolio to drive trial and brand loyalty among younger demographics. Digital & E-Commerce Leadership Partner closely with the Digital & E-Commerce teams to maximize online visibility, traffic & and digital conversion. Develop tailored content and activation strategies specifically designed for social and e-retail platforms. Collaboration

Work hand-in-hand with Sales, Category Management, and Trade Marketing to build winning promotional strategies and brilliant in-store execution.

Who You Are

To succeed in this role, you must possess a unique hybrid profile: part visionary marketer, part rigorous business manager.

The Ultimate Business & Marketing Hybrid: You have a natural instinct for outstanding creative marketing, but you are equally obsessed with numbers, data, market share, and commercial metrics. You know how to translate a beautiful brand story into a highly profitable business model. Entrepreneurial & Agile Spirit: You are a self-starter who thrives in a fast-paced, high-stakes environment. You embrace change and can pivot strategies quickly based on real-time market data. Collaborative Influencer: You possess exceptional communication skills, enabling you to inspire cross-functional teams (Sales, Finance, Supply Chain) and persuade senior leadership. Consumer-Centric & Trend-Obsessed: You have a deep curiosity for beauty trends, digital culture, and consumer behavior, allowing you to anticipate what's next.

Qualifications

5-8 years of experience in Brand Management / Product Management. Successfully launched new products Demonstrated experience in driving digital/e-commerce initiatives. Bachelors Degree in Business Adminsitraion We are committed to ensuring inclusive recruitment processes and to promoting every candidate in an ethical and equitable manner. The Group strictly prohibits any discrimination against a job applicant on the basis of their gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural backgrounds, health conditions, age, religion, or any other characteristic protected by law.