Automotive Sales Associate

Job summary

The Automotive Sales Associate will engage with customers in the showroom and online to identify their needs and guide them through the vehicle sales process. They are responsible for conducting test drives, presenting vehicle features, and collaborating with finance managers to finalize sales.

Job details

Brand Statement Rev Up Your Career at Universal Ford Lincoln in Calgary, Alberta! Join a team where progress isn’t just a goal, it’s the culture we live and breathe. As part of a family-owned and operated automotive group, Universal Ford Lincoln embraces Kaizen —‘continuous improvement’— as the driving force behind how we operate. We are always evolving to deliver an exceptional experience for our customers, strengthen opportunities for our employees, and support the communities in which we work. At Universal Ford Lincoln, you’ll step into a fast‑paced, forward‑thinking environment where your ideas matter, your growth is prioritized, and your work fuels a culture of excellence. If you're passionate, driven, and ready to accelerate your career, this is the place for you. Start your engine - your next great opportunity begins here! As part of the Kaizen Automotive Group, Universal Ford Lincoln is proud to be able to empower our associates with a supportive workplace and access to the benefits they need along their professional journey to feel happy, healthy and valued. Full‑Time employees enjoy a robust benefits package, including: • Competitive Compensation• Dental & Extended Health Coverage• Company Pension• Paid Time Off• Life & Disability Insurance• Employee & Family Assistance Programs• Vehicle Purchase & Service Discounts• Paid Professional Development• Company‑Wide Appreciation Events• And SO MUCH MORE! Overview About The Role: We are seeking a motivated and customer-focused Automotive Sales Associate to join our dealership team. In this role, you will deliver an exceptional customer experience while supporting sales of new and used vehicles. You will engage customers in the showroom and online, identify their needs, present suitable vehicle options, and guide them through the full car sales process from initial inquiry to vehicle delivery. This role represents the brand and requires strong product knowledge, sales skills, and a customer-first mindset. Responsibilities and Qualifications What You Will Be Doing: Greeting and assisting customers in the showroom, online, and via phone in a professional and engaging manner Conducting needs assessments to match customers with the right car, truck or SUV Presenting and demonstrating vehicle features including technology, safety, financing options, and trim levels Facilitating the full automotive sales cycle, including test drives, pricing discussions, and closing Building and maintaining customer relationships to generate repeat and referral business Maintaining up-to-date knowledge of OEM (Original Equipment Manufacturer) products, incentives, and competitor vehicles Using our CRM (Customer Relationship Management) systems to track leads, follow-ups, and sales activities Collaborating with F&I (Finance & Insurance) Managers to support financing, leasing, and protection products Assisting with vehicle deliveries, ensuring a seamless and positive customer handoff experience Supporting dealership marketing initiatives, promotions, and showroom merchandising Participating in ongoing training for automotive sales techniques, digital retailing, and product knowledge Maintaining compliance with dealership processes and all applicable regulations What You Bring: Experience working in a commission-based or target-driven role such as automotive sales, retail sales, or customer service experience Comfortable learning and presenting technical product information A familiarity with CRM tools, lead management, or digital selling platforms A Valid driver’s license with a clean driving record Strong communication and interpersonal skills A willingness to learn and grow within a high-performance dealership environment A passion for people with strong relationship building skills and a customer-first mindset Flexible availability, including evenings, weekends, and some holidays INDCVO Posted Salary Range CAD $0.00 - CAD $0.00 /Hr.

What you’ll do

The Automotive Sales Associate will engage with customers in the showroom and online to identify their needs and guide them through the vehicle sales process. They are responsible for conducting test drives, presenting vehicle features, and collaborating with finance managers to finalize sales.

Requirements

Candidates must have experience in a commission-based or target-driven sales role and possess a valid driver's license with a clean record. Strong communication skills and the ability to learn and present technical product information are essential for this position.

Benefits

• Competitive compensation
• Dental coverage
• Extended health coverage
• Company pension
• Paid time off
• Life insurance
• Disability insurance
• Employee and family assistance programs
• Vehicle purchase discounts
• Service discounts
• Paid professional development
• Company-wide appreciation events

Listed skills

• Customer service · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Automotive sales
• Customer service
• Sales cycle management
• Product knowledge
• CRM software
• Lead management
• Communication skills
• Interpersonal skills
• Negotiation
• Relationship building
• Technical presentation
• Digital retailing
• Product Knowledge
• Good Driving Record
• Time Off Management
• Kaizen Methodology
• Willingness To Learn
• Valid Driver's License
• Needs Assessment
• Automobile Dealership
• Automotive Sales
• Customer Relationship Management
• Customer Service
• Communication
• Finance
• Sales
• Selling Techniques
• Marketing
• Interpersonal Communications
• Lead Management
• Merchandising
• Relationship Building
• Retail Sales
• Showrooms

Job areas

• Sales
• Retail
• Customer Service & Support
• Automotive Sales Associate
• Retail Sales Associate (General)
• Shop Sales Assistants
• Retail Salespersons

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