Manager, Email & SMS Marketing

Holt Renfrew offers you an inspiring, fashion-driven environment with opportunities to learn and grow. From our incredible partnerships with iconic luxury brands, to our commitments to corporate social responsibility, you will be inspired every day.

A job at Holt Renfrew offers a competitive total compensation, a generous employee discount, pension, and health & dental benefits, tuition assistance, and continuous learning and development.

Manager, Email & SMS Marketing

The Manager, Email & SMS Marketing will play a pivotal role in developing and executing our email and SMS marketing campaigns, driving customer engagement and retention through impactful and personalized email and SMS marketing.

Reporting to the Director, Content Strategy, the Manager, Email & SMS Marketing will be responsible for the strategy, execution, optimization, and reporting of our broadcast and lifecycle email marketing and SMS marketing programs and should be able to work at a strategic and tactical level to deliver measurable results.

Specific responsibilities include (but are not limited to) the following:

• Manage the Automated Customer Journey Roadmap, including ideation, strategy and prioritization of Customer Journeys
• Build and test new Customer Journeys to engage and convert customers in a highly personalized and targeted manner
• Monitor and optimize Customer Journeys on a continual basis to retool, enhance, and establish best practices
• Identify opportunities and optimize current Broadcast emails to create more 1:1 communication and ensure relevancy to different audience segments
• Leverage the Customer Database Platform for segmentation of our email and SMS marketing, building the segmentation strategy and orchestrating the calendar to leverage
• Report on email and SMS campaigns and results, transforming data into actionable insights, and presenting these insights to various stakeholders
• Set the strategy for and launch our SMS program, including acquisition and win-back initiatives, and determination of KPIs
• Manage the Email and SMS Marketing Calendars, working cross-functional to plan, strategically aligning with the overall Integrated Business Plan, and ensuring segmentation opportunities are identified
• Orchestrate, deploy and optimize SMS marketing messages, both as part of Customer Journeys and as standalone campaigns
• Create an A/B testing strategy for email and SMS marketing campaigns
• Perform day-to-day email and SMS marketing activities including briefing, approvals, campaign set-up, testing, tagging, and deployment
• Stay up-to-date with industry trends, email marketing best practices, and emerging technologies to recommend and implement new strategies and tools

The ideal candidate:

• University Degree in Marketing, Business or related discipline
• 5+ years of experience in an email marketing role with demonstrated success driving results, preferably in the retail sector
• Strong project management skills
• Ability to work under tight deadlines, in a fast-paced environment
• Strong knowledge of best practices for email and SMS deployment, segmentation, dynamic content, testing methodologies, and deliverability
• Experience with an Email Marketing or SMS Platform
• Hands-on working experience with HTML (troubleshooting, testing) an asset
• Data-driven problem-solving skills, with experience working with web analytics platforms
• Excellent track record of driving business performance
• Affinity for luxury retail
• Dynamic self-starter

Holt Renfrew is an equal opportunity employer committed to fostering a diverse and inclusive workplace. Our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity and require accommodation, please email careers@holtrenfrew.com and let us know so we can ensure you have an accessible candidate experience throughout the recruitment process. All requests are confidential and used only to meet candidate needs.