Job advice

Not to be missed

Customer Loyalty – How to Obtain it

Points cards, attractive discounts, targeted promotional emails – some merchants bring out the heavy artillery to build customer loyalty. Is providing unequaled customer experience sufficient to accomplish this? Here’s how to go about it, with simple and practical actions. A company’s success obviously depends on its ability to attract new customers, to renew itself and to […]


Job advice

The Art of Managing Different Types of Customers

Customers as kings, customers in a hurry and undecided customers. Sales consultants face different types of customers every day and each must be managed in a specific way to successfully make a sale. Here are some tips to get you there. “The retail field is very demanding,” says Patricia Lapierre, executive director of Retail Quebec. […]


Company life

The Risks of Working Standing Up

Whether you are a cashier or a waiter in a restaurant, these professional activities require you to stand for several hours at a time. How do you avoid back pain? Advice from a specialist. As recognized by the Canadian Centre for Occupational Health and Safety (CCOHS), a protracted standing and semi-immobile position causes work-related musculoskeletal […]


Company life

What Every Manager Appreciates in His Employees

Working in a retail shop or business, when there are no crowds of shoppers, do you kill time looking at your smartphone’s screen. Here’s what to do instead to make a good impression and demonstrate your value to your manager. In this type of business, your superiors will expect you to get ahead of your […]


Job advice

5 Tips for Handling a Complaint Well

Every company has to face management of complaints. Of course, having to respond to a dissatisfied customer is not the easiest part of customer service. Yet by applying certain strategies, you will avoid the worst and even succeed in maintaining a good relationship with your customers. To talk to us about it, who could be […]


Career management

Work in a Small Shop or Big Box?

To work as a sales clerk in a small shop or within a large chain? That’s the dilemma many job seekers have who want to venture into the vast world of the retail trade. But they both have their advantages. Élise Gilbert now works as a manager at Dr Martens, a small shoe store located […]


Training

Sales Consultant Certification

Since 2010, the Comité sectoriel de main-d’œuvre du commerce de détail has offered a Sales Consultant certification. From product knowledge to visual presentation and procurement, all the skills necessary to offer good customer service are scrutinized. “The sales consultant certification serves both the employee and the employer,” says Patricia Lapierre, Director General of Détail Québec. […]


Job advice

Sales Coaching – How to Master the Psychological Aspect of a Sale

The psychological aspect plays an essential role in the sales cycle. But what if the salesperson encounters blockages? That’s where sales coaching comes into play. Reprogramming beliefs, improving control of emotions – there are many techniques to changing a way of thinking and helping to improve. Meeting with Frédéric Lucas, president of Prima Resource and […]


Career management

Grey workers: experience sought-after by hardware stores

Plumber, electrician, painter or gardener: as retirement approaches, these experienced workers often find a second career in a hardware store. And they are welcomed with open arms! That’s what happened to Lynda Riverin, training scenographer. After studying at the Quebec City Conservatory of Dramatic Arts, she had a career as an artist-painter. “I was doing […]


Job advice

5 Attitudes that Chase Customers Away and How to Avoid Them

In 5 to 10 seconds, a customer knows whether they want to stay at a store or not. According to an Accenture survey conducted in 2017, neglecting customer contact can drive 50% of them away. Certain attitudes by sales consultants send customers away. What are they and how do you correct them? 1. Ignoring the […]


Interview

What Is the Role of a Sales Coach?

More and more companies and executives are calling on them – sales coaches. But what is their role? Who are they for? What are they typically involved in? To tell us about it, we interviewed Jean Villeneuve, a business development consultant and coach (www.jeanvilleneuve.ca). What Is the role of a sales coach? A sales coach is […]


Interview

How to Build a Strong Business Relationship with a Customer

All your customers will tell you that even more than competitive prices, a quality bond based on trust is the primary criteria for establishing a strong business relationship. This is even more true when the sale concerns a service and not a product. To talk to us about it, we met David Williams, Director of […]


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