Job advice


What challenges does a store manager face?

Supervising employees, achieving sales objectives, overseeing the day-to-day running of the store – the store manager’s job is demanding and comes with heavy responsibilities. There are also many challenges and they require versatility and good responsiveness. Mélissa Lauzon, manager for five years in various retail stores (including Le Château and BCBG Max Azria) tells us […]


Start a Business on Your Own or With a Partner?

You’ve decided. You are going to start your own business. But one question has been going through your mind: will you go it alone or with a partner? Are you capable of making all the decisions solo? Do your savings allow you to embark on the adventure alone? Do you have the necessary skills to […]


How to survive the big chains and online businesses when you are a neighbourhood store The example of Homier Luminaire.

Established in the Rosemont district of Montreal for over 80 years, Homier Luminaire ( still has the wind in its sails. This company that specializes in the lighting field, both residential and commercial, has been able to carve out an enviable place in the industry, despite the market’s evolution. It’s manager, Jérôme Homier, explains how […]

Not to be missed

What Challenges Does a Neighbourhood Organic Grocery Store Face

Organic products are popular. According to QuébecBio, the number of businesses holding an organic certification went up from 1,592 in 2017 to 2,025 within a single year while the number of local organic products reached the impressive figure of 9,500. Points of sale of organic products have also multiplied in recent years. Located in the […]


Are you made to have a retail store?

After working for others for years, you have decided to make your dream come true: open your own store. But not everyone has the entrepreneurial fibre. And even if you take over a business, do you have the required qualities and motivation to bear the sacrifices peculiar to this profession?  Having an entrepreneur’s soul For […]


Tips to Improve Your Display Windows

Visual presentation – it has an influence on whether passers-by will decide to step into a shop or not, and what they will come out with. Surprise, attract, inspire… Here are some keys to charm the eye of your customers! Visual merchandising of a product is more than just dressing up mannikins. In the sales […]

Jobs search

Will You Work for an Online Store?

Online stores don’t just hire developers! Portrait of the different non-technical professions in e-commerce, where experience in retail sales or in accounting is an asset. There is no doubt that programmers, engineers and statisticians are essential employees for proper functioning of an online store, whether of modest size or a multinational e-commerce company. But you […]

Career management

Confessions of a Former Store Manager

A real orchestra conductor, the store manager organizes and develops the shop’s business. Business strategy, stock supervision, personnel management and customer satisfaction are all on his shoulders. It is a very worthwhile job, but one that has heavy responsibilities that can be difficult to bear. Admissions of a former store manager. Ghislain St-Amand began his […]


6 Tips to Boost In-Store Sales

With giants such as Amazon, which is revolutionizing consumer habits, more and more sales are carried out online. To meet this challenge, retail merchants must innovate to keep and gain market share. Here are some ideas to implement to increase in-store sales. 1. Motivating your workforce The key principle for successfully increasing your sales turnover […]

Job advice

The Art of Managing Different Types of Customers

Customers as kings, customers in a hurry and undecided customers. Sales consultants face different types of customers every day and each must be managed in a specific way to successfully make a sale. Here are some tips to get you there. “The retail field is very demanding,” says Patricia Lapierre, executive director of Retail Quebec. […]

Not to be missed

Customer Loyalty – How to Obtain it

Points cards, attractive discounts, targeted promotional emails – some merchants bring out the heavy artillery to build customer loyalty. Is providing unequaled customer experience sufficient to accomplish this? Here’s how to go about it, with simple and practical actions. A company’s success obviously depends on its ability to attract new customers, to renew itself and to […]

Company life

The Risks of Working Standing Up

Whether you are a cashier or a waiter in a restaurant, these professional activities require you to stand for several hours at a time. How do you avoid back pain? Advice from a specialist. As recognized by the Canadian Centre for Occupational Health and Safety (CCOHS), a protracted standing and semi-immobile position causes work-related musculoskeletal […]

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