Job advice


Sales Consultant Certification

Since 2010, the Comité sectoriel de main-d’œuvre du commerce de détail has offered a Sales Consultant certification. From product knowledge to visual presentation and procurement, all the skills necessary to offer good customer service are scrutinized. “The sales consultant certification serves both the employee and the employer,” says Patricia Lapierre, Director General of Détail Québec. […]

Job advice

Sales Coaching – How to Master the Psychological Aspect of a Sale

The psychological aspect plays an essential role in the sales cycle. But what if the salesperson encounters blockages? That’s where sales coaching comes into play. Reprogramming beliefs, improving control of emotions – there are many techniques to changing a way of thinking and helping to improve. Meeting with Frédéric Lucas, president of Prima Resource and […]

Career management

Grey workers: experience sought-after by hardware stores

Plumber, electrician, painter or gardener: as retirement approaches, these experienced workers often find a second career in a hardware store. And they are welcomed with open arms! That’s what happened to Lynda Riverin, training scenographer. After studying at the Quebec City Conservatory of Dramatic Arts, she had a career as an artist-painter. “I was doing […]

Job advice

5 Attitudes that Chase Customers Away and How to Avoid Them

In 5 to 10 seconds, a customer knows whether they want to stay at a store or not. According to an Accenture survey conducted in 2017, neglecting customer contact can drive 50% of them away. Certain attitudes by sales consultants send customers away. What are they and how do you correct them? 1. Ignoring the […]


What Is the Role of a Sales Coach?

More and more companies and executives are calling on them – sales coaches. But what is their role? Who are they for? What are they typically involved in? To tell us about it, we interviewed Jean Villeneuve, a business development consultant and coach ( What Is the role of a sales coach? A sales coach is […]


How to Build a Strong Business Relationship with a Customer

All your customers will tell you that even more than competitive prices, a quality bond based on trust is the primary criteria for establishing a strong business relationship. This is even more true when the sale concerns a service and not a product. To talk to us about it, we met David Williams, Director of […]

Jobs search

10 Tips to Make a Good First Impression

The first impression left with a potential employer can be decisive. Here are 10 tips to to avoid harming your entrance onto the stage, beyond the well-known “firm, but not too firm” handshake. The first impression is crucial Why is it important to make a good first impression? Because it lasts a long time and […]

Pay and benefits

Are you Made for a Commission Salary?

Sales consultants are often paid on a commission basis, an amount based on a percentage of their sales. Whether for a position in an electronics or furniture store, or even on the road, what are the advantages and disadvantages of a commission salary? The advantage of a commission salary is simple ­– the more you […]

Not to be missed

How to Bounce Back After a No from a Client?

Has a prospect just told you No? So what! All seasoned sellers will tell you that the sale begins when the prospect says No. It is rare to get a Yes from a prospect at the first try. To convince him, it is usually necessary to follow-up. Three, five, sometimes ten times. Obviously, your motivation […]

Career management

Retail – Do you Have to Start at the Bottom of the Ladder?

Is starting at the bottom the best way to begin your career in the retail trade? Even after several years of studies and a degree in hand, it is very common to begin at the ground floor. Dynamic in terms of recruitment, the retail trade is very open to applicants without a degree. Employers are […]

Not to be missed

How to Manage Cultural Differences With Foreign Customers

Are some of your customers in China or India? Tomorrow will you be receiving future partners who come from another country? How should you approach a meeting, negotiations or signing contracts? How should cultural differences be managed to avoid offending your counterpart? Here are some tips on how to manage cultural differences with foreign customers. […]

Jobs search

How to Apply for a Job and Make a Good Impression?

To apply for a job, email remains the most commonly means to send a CV. In the retail sector, however, some candidates prefer to submit it by hand to prospective employers. Waste of time or worthwhile choice? To get a job in local shops or department stores, going to them to offer your services is […] network