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Who We Are; Sporting Life is a proudly Canadian sports lifestyle brand, inspiring people to live, enjoy, and enable the sporting life since 1979. From skiing and running to biking and tennis, we offer the best gear for those who live an active lifestyle. As part of Sporting Life Group, alongside Golf Town and Team Town, we blend sport and style to help Canadians get outside and keep moving. Why Work Here; Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family. Team-first culture that celebrates an active, sports lifestyle. Fun, fast-paced environment where your passion for sport and style belongs. Flexible schedules to support your training, race days, or weekend adventures. Vendor Pro Deals and expert product training to fuel your knowledge and performance. Competitive pay and opportunities to grow your career in sports lifestyle. What You'll Do; As a Sales Associate, you will help customers embrace the sporting life by connecting them with gear that fits both their performance goals and personal style. Through active listening, thoughtful recommendations, and deep product knowledge, you'll drive sales and create loyal customers. Build authentic relationships to understand customer needs and deliver sport- and style-based solutions. Champion both sales and service, supporting daily store success and merchandising standards. Contribute to a vibrant, energized store culture that celebrates active living. Stay current on seasonal trends, product drops, and innovations across multiple sports lifestyle categories. What You'll Bring; Passion for living an active lifestyle and helping others do the same. Confidence in connecting with customers and helping them find exactly what they need. Collaborative, team-first mindset with the drive to achieve shared goals. Curiosity and commitment to building your expertise across categories—from sport, style, and accessories. AI is used as part of our application review process to assist in screening and assessment. All applications are also reviewed by our recruitment team. This posting is for an open existing role in our organisation. Sporting Life Group Limited is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Group Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.

What you’ll do

You will drive sales by connecting customers with performance gear through thoughtful recommendations and deep product knowledge. Additionally, you will support daily store operations, merchandising standards, and contribute to a vibrant, team-oriented store culture.

Requirements

Candidates should have a passion for an active lifestyle and the ability to build authentic relationships with customers. A collaborative mindset and a commitment to learning about various sports and style categories are essential.

Benefits

• Employee discounts • Vendor pro deals • Product training • Flexible schedules

Listed skills

• Customer service · Preferred
• Teamwork · Preferred
• Product Knowledge · Preferred
• Sales · Preferred
• Communication · Preferred
• Relationship Building · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Customer service
• Product knowledge
• Active listening
• Merchandising
• Relationship building
• Communication
• Teamwork
• Trend awareness
• Product Knowledge
• Curiosity
• Active Listening
• Artificial Intelligence

Job areas

• Retail
• Sales
• Customer Service & Support
• Sports & Recreation
• Sporting Goods Sales Associate
• Retail Sales Associate (General)
• Shop Sales Assistants
• Retail Salespersons